Given the opportunity to pitch and be awarded this assignment to create a spot for the 2017 Super Bowl, we beat out seven creative teams and 27 other scripts (3 of which were ours). Working directly with GNC, Director Brent Harris and Skunk productions we successfully produced this fully integrated campaign in a little more than a month's time.
http://adage.com/videos/gncs-moment-of-truth-part-2/1248
Creative Director: Frank Guzzone
Creative Director: Jack Low
Executive Producer:
Jenny Russo Novak
Director: Brent Harris
Digital Media Dialogue Director:
Jack Low
Director of Cinematography/DP: Danny Hiele
Production Company: Skunk
COO, Executive Producer, Skunk: Shelly Townsend
Producer, Skunk: Ed Callaghan
Production Services, Vancouver: Means of Production
Production Manger: Jill Satore
Hair and Make up artist: Pam Silvey
Still Photographer/videographer: Jason Gould
Client: GNC, Sr. Director, Creative: Scott Lenz
GNC Digital Creative Director:
Jo Maggiore
GNC Digital Designer: Chris Downy
Editor: JP Damborgian
Editorial: Blue Rock
Sound Design/Mix: Pomann Sound
Music: Beacon
VO: Jack Low : )
Color: Company 3
Effects: Spontaneous
These little gems where produced specifically for international social media tactics, for the great folks at Cotton Inc.
Cotton is a “Miracle of Nature”
( another line we wrote for them previously by the way : ) offering so many wonderful benefits, such as being a 100% natural fiber, biodegradable, antiallergenic and wears like “iron”.
This first campaign shared, among Cotton’s American farm growers and its most popular, fashion conscious, 30 something, women consumers and their communities ( Whew, wasn’t easy finding a common ground way, to speak to both! ) heralds the advantages of Cotton over synthetic polyester fabric.
Cotton. Your favorite for good reason.
Creative Direction/Art Direction/Concept Ideation/Copywriting
Much like a Hindu Mandala which represents wholeness, the Immerse brand conveys the universal balance between man and nature.
Founded by marine biologists. Immerse expeditions and it's forthcoming ocean observatory in Brazil, will offer a holistic approach towards learning and fostering
a healthy affinity with our planet’s most precious gifts—the beauty and richness of the ocean, our environment and the world we live in.
Creative Direction/Art Direction/Concept Ideation/Copywriting
Kids stay in diapers way longer than they used to, forgoing real underwear for months and even years. Underwear manufacturer Handcraft needed to change that behavior. Persuading busy parents to potty-train takes facts and finesse: from creative development to original character design and animation. Potty training is a sensitive subject due to internet misinformation and controversy. Consistent with Handcraft’s brand heritage, we pursued a lighthearted animation with adult wit to say, “we understand and we’re on your side.”
Client: Handcraft
Agency: Darling
CCO: Jeroen Bours
Copywriter, CD: Christine Aliferis
Producer: Megan Rushforth
D&DP Executive Producer:
Frank Guzzone
Director of Animation, Character Design: Barry Goldberg
Production Animation Services:
Down and Dirty Pixels
Superior Magazine Fashion Editorial
Creative Supervisor/Producer:
Frank Guzzone
Director/Art Director/Photographer: Isabela Sabino
Model: Emily Steel
Cinematography: Brian McCormick
Second Camera: Alaric S. Campell
Video Editor: Jennifer Massaux
Lighting and Grip: Alaric S. Campbell
Stylist: Mimi Kim
Hair: Kiyo Igarashi
Makeup: Chichi Saito
Makeup Assistant: Yukiko Yazama
Music: James Jano
Institute Magazine Fashion Editorial
Creative Director:
Frank Guzzone
Photographer/Art Director:
Isabela Sabino
Fashion Editor: Laurean Ossorio
Make-up/Hair: Theo Faulkner
Models: Edison Kelmendi (Major Models) and Alexandra Burman
(Mc2 Models)
Downtown Magazine NYC
Fashion Editorial
Photographer/Creative Director: Frank Guzzone
Fashion Editor: Laurean Ossorio
Art Director: Isabela Sabino
Hair and Make-up: Virna Smiraldi
First Assistant: Nathan Cluss
Model: Nora Gero
Production Assistant: Ana Escorse
Fashion Assistants: Ephrana Copeland and Brook Holmer
Location: Roger Smith Hotel NYC
Superior Magazine Fashion Editorial
Creative Supervisor/Producer: Frank Guzzone
Photographer/Art Director:
Isabela Sabino
Styling provided by Albright Downstairs Fashion Library
Make-up/Hair: Virna Smiraldi
Model: Victoria Monette (Mc2 Models)