Kids stay in diapers way longer than they used to, forgoing real underwear for months and even years. Underwear manufacturer Handcraft needed to change that behavior. Persuading busy parents to potty-train takes facts and finesse: from creative development to original character design and animation. Potty training is a sensitive subject due to internet misinformation and controversy. Consistent with Handcraft’s brand heritage, we pursued a lighthearted animation with adult wit to say, “we understand and we’re on your side.”
Client: Handcraft
Agency: Darling
CCO: Jeroen Bours
Copywriter, CD: Christine Aliferis
Producer: Megan Rushforth
D&DP Executive Producer:
Frank Guzzone
Director of Animation, Character Design: Barry Goldberg
Production Animation Services:
Down and Dirty Pixels